Job Opening: Lead Gen/Digital Marketing Specialist(Baltimore)
The Oxford Club is seeking a talented digital marketer to join our growing email lead-generation team as a Digital Marketing Specialist. We'd like to find a candidate with experience in native or social ad networks and other advertising platforms. An interest in financial markets is a plus. Desire to learn from experienced marketers and writers is a must. We have a multi-million dollar advertising budget, and are looking for a results-oriented self-starter to join our team. This position will be responsible the creation of new campaigns as well as supporting the expansion of existing efforts.
Assisting in the development of new campaign ideas, testing strategies, and providing ongoing status updates on various projects.
Creating tracking codes in Advantage, our lead management system, for a variety of efforts.
Setting up and monitoring landing page tests within Optimizely.
Monitoring and testing banner ad performance; including providing reports on lead volume, duplication rates, and conversion to paid products.
Completing keyword research and campaign targeting selection processes within AdWords for new campaigns.
Analyzing AdWords and other advertising platforms to assess performance of campaigns on a daily and weekly basis.
Managing additional projects as they arise.
1-3 years of experience in digital marketing/advertising preferred
Experience in direct response lead generation highly preferred
All interested applicants should send a resume and cover letter (explaining why you’re a good fit for the position) to the link provided.